Social Media Campaign

Social Media Campaign

The Poe Center uses Eat Smart, Move More North Carolina (ESMM) evidenced-based materials to reach SNAP participants.  “The ESMM NC is a statewide movement that encourages people to be healthy and physically active wherever they live, learn, earn, play and pray.  The movement promotes seven key behavioral messages targeting individuals.  These individually-focused messages are complemented by policy and environmental change resources that communities can use to create a culture supportive of healthier lifestyles.”

The Poe Center launched the “Move More” summer social media campaign in 2014 with four counties. Since, the Center has expanded the campaign each year to reach even more people.  The campaign, which uses a variety of strategies, such as TV, billboard, Facebook and Twitter ads, has made over over 26 million impressions to date.  Post-campaign surveys in 2016 indicate that over 53% who saw the ad reported they have increased or plan to increase their physical activity.

  • Bladen County – 2015, 2016, 2017
  • Chatham County – 2017
  • Columbus County – 2015, 2016
  • Cumberland County – 2017
  • Edgecombe  County – 2017
  • Halifax County – 2014, 2015, 2016, 2017
  • Harnett County -2017
  • Johnston County – 2015, 2016, 2017
  • Nash County – 2017
  • Sampson County – 2014, 2015, 2016, 2017
  • Vance County – 2015, 2016, 2017
  • Eastern Wake County – 2014, 2015, 2016, 2017
  • Warren County – 2014, 2015, 2016, 2017
  • Wilson County – 2017

Formative Evaluation Groups – Poe Center staff worked with county agencies to meet with SNAP–eligible groups of people, particularly women with children, to assess their needs and determine which health messages would be most meaningful.

Billboards – Billboards are placed in each county promoting the “I Will Move More” message.
Billboard Ad
Facebook – “I Will Move More” ads run in each county for two-three months.

FB Ad_layers_13
Radio – On-air and digital radio ads ran in each county on Radio One via The Light 103.9, K97.5 and Foxy 107.


Television – “I Will Move More” ads run on major local stations for eight to ten weeks.

Floor Graphics – Decals promoting the “I Will Move More” message have been placed in a variety of locations in each county.  Floor graphic locations.

Car Magnets – “Move More” car magnets are distributed to schools and organizations through out each county.

athletic-shoe shaped "Move More"car magnet

Posters – Posters promoting physical activity are distributed to schools in each county.

     I Will Move More poster

Post-Campaign Assessment – Poe Center staff conducted surveys in each county to measure the awareness and effectiveness of the “I Will Move More” messages.

 


 

For more information about social media initiatives of the Poe Center,
please contact
Jennifer Bell, director of Marketing.